Versace is getting a makeover!
The Italian luxury-based brand just introduced a new type of store and plans on revisiting all 212 boutiques globally to make them all the same–or at least very similar.
After Versace revamped its Paris store and Tokoyo and Shanghai, the brand used that store as the blueprint for future stores with more updates; the store screams “exclusive.” Next on the list to get revamped is the New York’s Madison Ave and Los Angeles location.
“The recent openings in key luxury cities — Shanghai, Paris, Tokyo, or soon Los Angeles and New York City — will strengthen the luxury positioning of the house, and I am excited to continue this strategy moving into 2023 and beyond,” said Emmanuel Gintzburger.
The stores are decked out in marble, ceramic, and gold! The household name is known for sporting luxurious gold, reflecting Italian heritage.
Like the Tokoyo store, more will cover the whole Versace line in women’s and men’s, and introduce the new Versace Home collection featuring home goods.
FN reports, “Sections of the store feature panels of fluted wooden walls in light gray while others are in blue, Azul calcite marble with matching plush velvet seating. The location also features a VIP room on the third floor.”
The stores will also include exclusive products like the “women’s Greca Goddess clutch, crossbody and card case styles in black and red colorways, and the men’s limited-edition tote bag crafted in alligator leather with smooth leather finishes.”
For a while, Versace has wanted to reimagine the shopping experience for clients, introducing a better luxury shopping experience.
Glintzburger has been tapped to expand the brand’s in-store experience after much success at Alexander McQueen.