Facebook Launches ‘We The Culture’ To Amplify The Voices Of Black Creators

Facebook has launched a new content initiative called We the Culture, looking to invest in content from Black creators.

The initiative will incorporate Facebook Watch and partnerships with production companies that produce Black films and content. The company announced its inaugural class, which includes 120 creators such as Lauren “Lolo” Spencer of “Sitting Lolo,” Nneka Irobunda, Dominic Grizzelle (Griztriz), Kellie Brown (“And I Get Dressed”), and Shelcy and Christy Joseph (NYCxClothes).

Some of the first shows will be “Mastery of Comedy” with Angela Yee, “Chop It Up” with Storm Reid, “Asking for a Friend” with Vanessa Simmons.

We the Culture was created last year after the company pledged $200 million to support Black-owned businesses and organizations, with $25 million going for Black content creators following the murder of George Floyd.