Wendy’s announced that it will close 200 to 350 underperforming restaurants across the U.S. by the end of 2025.
The decision comes as part of the chain’s effort to boost sales and profitability at nearby locations.
Interim CEO Ken Cook said during the company’s earnings call that the closures will allow franchisees to focus their resources and investments on stronger-performing restaurants.
“Closures of underperforming units are expected to boost sales and profitability at nearby locations,” Cook explained.
The company did not reveal which specific restaurants will close.
However, Cook noted that some locations “do not elevate the brand” and act as a financial drag for franchisees.
This move is part of Wendy’s “Project Fresh,” a comprehensive strategy aimed at revitalizing the 55-year-old chain and improving overall performance across its U.S. locations.
