On Tuesday, the Smith’s announced that their co-created holding company Westbrook Inc. has teamed up with Apollo World Touring to produce a multi-genre event series that will travel around the world, Billboard reports. The tour will visit a variety of national and international cities, including Montreal, Berlin, Milan, Seoul, Taipei, Osaka, and Miami. Each show will reportedly feature high-profile artists, local talent, and some of the biggest DJs in the dance music scene.
For fans that can’t make any of the tour stops, the event will be available through several content formats across a variety of streaming platforms. The World Tour will first hit Melbourne, Australia, on March 14, during the Formula 1 Rolex Australian Grand Prix. The first show will be headlined by #RobbieWilliams along with other acts that will be announced later on in the week.
“On behalf of Will and Jada and the entire Westbrook Team, we’re so excited to partner with Apollo World Touring on this innovative event series,” Tera Hanks, president of Westbrook Inc., said in a statement. “From the inception of World Tour, we’ve been excited with its potential as a global franchise to bring mind-blowing experiences and unparalleled access to fans and creators worldwide. We’re gathering some of the biggest names in music to celebrate cities around the world, and the amazing creativity found there. We can’t wait for everyone to join us on the World Tour.”
“Will and the team at Westbrook are groundbreaking innovators and fantastic partners, channeling unrivaled global recognition with excellence on working with the best cutting-edge creative talent around the world,” Paul Morrison, chairman, and co-founder of Apollo World Tourin mirrored in a statement. “World Tour will feed global audiences hungry for great content – bringing the best in entertainment to provide a unique platform which will celebrate the best that our host cities have to offer.”⠀⠀⠀
British promoter and live music agent John Giddings has signed on as the World Tour’s global lead promoter. “World Tour promises to be nothing short of extraordinary,” the Solo chief says, “and will deliver unique experiences both on location and online to the global fan community.”