Yara Shahidi is the new face of cosmetic company Bobbi Brown.
As a part of Bobbi Brown’s campaign “Confident Beauty,” Shahidi has joined forces with the makeup brand to promote its new campaign. The 19-year-old sitcom television star took to Instagram to celebrate her new partnership. “Hello, lovely humans! I’m excited to announce my partnership with Bobbi Brown (MIXTAPE COMING SOON) & share what we’ve created together✨ Much gratitude #tylermitchellphotos for capturing my joy,” the actress wrote.
A spokesmodel for the campaign said the brand’s new movement, “Confident Beauty, will feature Shahidi sharing her beauty truths to inspire women. Bobbi Brown has stood the test of time with its consistency with uplifting women and highlighting inclusivity. Shahidi explains why she chose to partner with Bobbi Brown. “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”
Along with the campaign, Bobbi Brown Cosmetics is set to kick off The Pretty Powerful Fund at the International Women’s Day on March 8th. The deal with Bobbi Brown includes a $300,000 donation to selected charities of Shahidi’s choice.