Kanye West’s Yeezy brand is a hot commodity among resellers, but as backlash continues to mount against the rapper, the state of these markets remains uncertain.
There’s a clear shift happening, with many resellers hesitant to make any moves until Adidas announces its position on West, TMZ reported.
The outlet spoke with several experts in the resale market who said three major factors would impact how the shoes will move in the immediate future.
Will Adidas continue its relationship with Kanye? Will the public forgive Kanye for his comments? and If Kanye releases music/merch, how will it be received?
If Adidas decides to sever ties with Ye, the market will explode because the shoes will no longer be produced in mass quantities. This waiting period for Adidas to determine has caused many resellers to hold onto stock in hopes of cashing big if the shoe company cuts ties.
But another scenario for resellers is if Adidas keeps its business relationship with Ye, but the public refuses to forgive him, shoe values drop.
Sources say they haven’t started to see an increase or decline in how the shoes move on the resale market, but the coming days will be an indicator of the future of Yeezy.
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