Zaire Wade, son of former NBA star Dwayne Wade, and his clothing brand YNG-DNA have teamed up with The Worldwide Asset eXchange (WAX) to launch a collection of NFTs tied to the brand’s items.
On Monday, October 25th, the collection will be available on WAX in all time zones at 10 am PST/1 pm EST / and 5 pm UTC.
“We’re beyond excited to partner with Electric Token, a team with a track record of being at the forefront of trends across many industries, and WAX to release sustainable NFTs tied to our brand,” said Zaire Wade, Co-Founder of YNG DNA.
“Finding partners that understand how important sustainability is to not only the fashion and NFT industries but also to the world at large has been the most important aspect for us. We can’t wait to elevate our brand and its mission with a new group of consumers.”
“As a minority-owned startup, my partner David and I understand the cultural aspects and celebration behind this particular collection,” says 30-year veteran of entertainment & sports and Co-Founder of Electric Token Jacob York.
“Serving on the EMA ( environmental media association) board, I’m proud to recognize this special partnership as a meaningful opportunity for people of color to advance the culture through tech and fashion while also being environmentally conscience,” he added.
Xander Smith (House of Kibaa), Lars Kommienezuspadt (Facings Inc), Konda The NFT Artist, and SIR CHARLES MEDIA will all be contributing artwork to YNG-DNA release.
There will be two types of packs available for purchase: one with a digital product collection and the other with redemptions for tangible YNG-DNA items/metaverse wearables.
Each set will include unique artwork, exclusive images of YNG-DNA goods, and an avatar. The Big Pack (4,000 total) will contain 10 cards and the Huge Pack (2,500 total) will contain 20 cards.
Once the YNG-DNA collection is released on October 25th, collectors will have access to a variety of products that will be available only to them for the rest of the year.
In order to purchase all sales require a credit card and a WAX Cloud Wallet account. If anyone is looking to own the limited series, they can register for a WAX wallet on wax.io.
For more information on the YNG-DNA brand, you can visit them at yng-dna.com.
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