Meta CEO Mark Zuckerberg Announces A New Paid Verification Subscription For Instagram And Facebook Users

Mark Zuckerberg announced a new paid verification subscription service for Meta.

On Sunday, Meta’s CEO, Mark Zuckerberg, revealed that Instagram and Facebook will now have a new feature. The update mimics Twitter’s verification service and will have users pay for a blue verification badge.

“This new feature is about increasing authenticity and security across our services,”Zuckerberg said.

In order to get the service, users will need to meet certain requirements to qualify for the badge.

For starters, users must be at least 18 years old and meet minimum account activity requirements. They will also have to submit a government ID that matches their profile name and photo.

Mark Zuckerberg announces paid verification feature for Instagram. pic.twitter.com/0iPFD0PReA

— LetsCinema (@letscinema) February 19, 2023

To decrease the chances of impersonation, the company will implement “proactive monitoring” to combat account impersonation, according to a Meta spokesperson.

In addition, Met says users will have to go through the application process again if they decide to change their username, birthdate, and profile picture.

The new update is expected to launch sometime later this week but will only be available for Australia and New Zealand users, with more countries to come. The subscription will cost $11.99 a month online and $14.99 a month on iOS. As of now, businesses are not eligible for the verification feature.