TikToker and plus-size activist Samyra Miller is calling out NYX Professional Makeup for what she sees as a glaring contradiction: a body care collection built around the word “fat” — with no plus-size women in sight.
Samyra Miller Calls Out NYX’s Fat Oil Campaign
Samyra has built her platform around challenging fatphobia and size exclusion and has taken to TikTok to question why NYX’s Fat Oil Body campaign did not appear to feature plus-size models.
@samyra Like the reminder is literally in the name!! And it’s like a dozen products now!! It really would have been such a great way to add to neutralizing the word @NYX Professional Makeup ♬ original sound – Samyra
In a series of TikTok videos that racked up thousands of views, she walked through several products in the collection — including the Fat Oil Body Oil, Fat Oil Body Butter, Fat Oil Hand & Body Lotion Suga Baddie, Fat Cheeks Butt Mask, and Fat Oil Lip Drip — and asked a pointed question: where are the plus-size women?
“NYX Cosmetics missed a very easy way to be size-inclusive in their marketing,” she said, adding: “Throughout all of these product launches, they haven’t had any plus-size representation in the models or the marketing. It’s just such a missed opportunity…it literally would have been such a great way to be size-inclusive, such a great way to neutralize the word ‘fat’ and take stigma out of it. The reminder was right there. It makes me wonder what the thought process was.”
She also pointed to NYX’s tagline promoting “Every Shape. Every Shade. Every Body.” — a promise that, she noted, fell flat when the models shown across the Fat Oil Body campaign appeared to share similar, thin body types.
@samyra And listen these are great products I just wish the size-inclusive language would have come with actual size-inclusivity!!@NYX Professional Makeup ♬ original sound – Samyra
@samyraDo you understand now?
Samyra Has Been Fighting The Inclusivity Fight For Years
Samyra, a New Orleans native, uses her sociology degree from Harvard and her massive social media following to educate people about size discrimination without talking down to them. With over 2.3 million TikTok followers, she has become one of the most prominent voices in the fight against fatphobia in fashion and beauty.
Her activism goes beyond the bare minimum — it includes bodies of all sizes, including those larger than her own. She regularly dives deep into the history of fatphobia and calls out brands that fail their plus-size consumers. When brands reach out offering to send her merchandise, she replies asking whether it comes in plus sizes — and if it doesn’t, she calls it out publicly, refusing to promote brands that aren’t engaging their plus-size consumers.
Samyra has also taken her advocacy to academic spaces, participating in a Harvard Foundation discussion on “Celebrating Bigger Bodies and Deconstructing Anti-Fat Bias” alongside philosopher and author Kate Manne.
What Is The NYX Fat Oil Collection?
In April 2026, NYX Professional Makeup announced the launch of its Fat Oil Body collection, expanding its artistry portfolio from face to body for the first time in its 27-year history. Building on its iconic Fat Oil lip oils, the collection introduced a range of glow-enhancing body oils, fragrances, and hydrating lotions.
The 16-piece collection — including body oils, body butters, lotions, hair-and-body fragrance mists, and the provocatively named Fat Cheeks Butt Mask — is priced between $10 and $18. The brand also tapped three-time Grammy Award-winning artist Megan Thee Stallion to front a global campaign for its hero product, the Caramelt Mami Body Oil, set to her song “Body.”
Why It Matters: The Weight Of The Word “Fat”
Samyra’s critique lands in a broader cultural conversation about who gets to reclaim the word “fat” — and who gets left out when brands profit from that reclamation without the representation to back it up.
Research has shown that obesity stigma does not prevent obesity — instead, it erodes mental health and prevents people from seeking care. A 2022 article in eClinicalMedicine concluded that weight stigma “threatens the societal values of equality, diversity, and inclusion.” Advocates like Samyra argue that when beauty brands use the word “fat” as a marketing hook without including fat bodies in their campaigns, they’re taking the aesthetic of reclamation without doing the actual work.
NYX’s expansion into body care is also a calculated business move: the mass makeup category grew only 2% in 2025, while body care sales rose 9% and fragrance climbed 15%. The Fat Oil Body collection is squarely aimed at capturing that growth — which makes the omission of plus-size representation feel less like an oversight and more like a choice.
NYX Has Not Responded
As of publication, NYX does not appear to have publicly responded to Samyra’s criticism. The brand has touted its commitment to inclusivity and bold self-expression, but has not addressed the specific question of size representation in its Fat Oil Body campaign.
Samyra’s videos on the subject continue to gain traction, and her audience is watching to see whether NYX will take note.
