– blogged by @worldwidekeege⠀⠀⠀⠀⠀⠀⠀⠀⠀
The company who is responsible for every little girl’s favorite toy growing up is shining light on some dominant women with a new collection of dolls.
After conducting a study of mothers, Mattel understood that the concerns for their daughters, while playing with the traditional toy, was the perception of the role model figures that they symbolized.
Mattel heard loud and clear, just in time for International Women’s Day on Thursday, March 8th. The company’s new line features 17 new dolls based on historical figures like Frida Kahlo, Amelia Earhart, Nicola Adams (boxing champion), Patty Jenkins (director of “Wonder Woman”), and MORE.
The lineup is diverse in culture and affluence. Mattel said they are excited to be featuring likenesses of the most influential female role models in history. Each doll will come with an educational brochure about the women it is modeled after.
Who would you want to see as a Barbie doll?
