The Taylor Swift wedding buzz has officially crossed into the dessert aisle, and Rita’s Italian Ice & Frozen Custard is turning the internet conversation into a free treat moment for fans watching the rumored Travis Kelce celebration unfold.
Rita’s announced that it is celebrating the reported Swift and Kelce nuptials with a limited giveaway on Friday, July 3. Per the company’s announcement, the first 1,387 users who enter the promo code WEDDING in the Rita’s Ice app will receive a reward for one free Small Italian Ice with the purchase of any treat.
The offer opens at 12:00 a.m. ET on July 3 and runs until 11:59 p.m. ET that same day, or until the available rewards are gone. The company said the Taylor Swift wedding-themed reward is limited to one per app user and can only be used on July 3.
“Whether you’re following the internet’s latest wedding buzz or simply looking for a sweet way to kick off the holiday weekend, Rita’s Italian Ice & Frozen Custard is saying ‘I do’ to free treats,” the company said in its announcement, according to PEOPLE.
Rita’s also leaned into the secrecy and speculation surrounding the reported wedding weekend with another line that feels built for the timeline.
“No invitation. No guest list. Definitely no NDA. Just one sweet deal everyone’s invited to enjoy,” the chain said.
The promo is not the only holiday weekend offer Rita’s has lined up. The chain will also mark July 4 and America’s 250th birthday by giving the first 250 Rita’s Ice app users who redeem the promo code USA250 a free Small 4th of Gelati.
That dessert includes layers of blue Italian Ice, Vanilla Frozen Custard, and red Italian Ice, topped with Firecracker Glitter. QSR Magazine reported that Rita’s brought back its 4th of Gelati for a limited summer run at participating locations from June 22 through July 5.
“Whether you’re celebrating internet buzz, America’s birthday or simply the holiday weekend, Rita’s has something sweet for everyone,” the company added.
According to Reuters, preparations were underway at Madison Square Garden for what media outlets described as a major celebration tied to the couple. The outlet reported that a 100-person event was expected on Thursday, followed by a larger Friday celebration for 1,000 people, while signs at the venue referenced strict confidentiality for people entering for an event from June 29 through July 3.
That uncertainty is what makes Rita’s move feel timely without pretending fans have every answer. The company is not confirming the marriage itself. Instead, it is responding to the reported nuptials and the Taylor Swift wedding conversation with a limited digital reward that gives fans something to do besides refresh their feeds.
The relationship has been a cultural event since it first stepped into the NFL spotlight. Swift attended the Kansas City Chiefs game against the Chicago Bears at Arrowhead Stadium on September 24, 2023, after Kelce invited her. She watched the game from a suite alongside Kelce’s mother, Donna Kelce, while the Chiefs defeated the Bears.
According to PEOPLE’s relationship timeline, Swift and Kelce confirmed their relationship in October 2023 and announced their engagement in August 2025.
For fans trying to separate what is confirmed from what is still rumor, the facts are simple. Rita’s is officially offering the July 3 WEDDING app promo.
That leaves Rita’s in a sweet spot, literally and culturally. The brand found a way to tap into the Taylor Swift wedding frenzy without needing a seat at the ceremony, a leaked guest list, or confirmation from the couple.
