LVMH Defends Rihanna’s Underperforming Luxury Fenty Line; “It’s Still A Work In Progress”

The saying that Black women have to work twice as hard to get half as much stands true for many of our Black female creators of today. Even a mogul such as Rihanna has fallen short to her adversaries in the world of fashion. Despite celebrity endorsements, sleek looks and a level of luxury exclusivity, her famed Fenty clothing line has yet to reach the heights that it should have.

The Fenty partnership with luxury fashion house LVMH is nearly two years old. However, the high end line is underperforming. While LVMH has not publicly released figures for the brand, the group’s Chief Financial Officer says that the brand is still in its infancy. In other words, the world needs to give it a little more time. 

“On Fenty fashion, we are obviously still in a launching phase and we have to figure out exactly what is the right offer. It’s not something that is easy. We were starting entirely from scratch…Obviously, we have the great help from Rihanna on this, but I would say it’s still a work in progress when it comes to really defining what the offer will be,” CFO Jean-Jacques Guiony stated.

While there have been no new products from the fashion line on the Fenty.com website since July, one can assume that a sickening rebrand is on the horizon, especially considering that Rihanna has remained a world-renowned fashion connoisseur since her emergence. 

“We have successes, we have things that have worked less well, so we have to sort in between the two and really decide what should be the core strengths of the offer in the years to come.” Guiony went on to say.

Elsewhere in Rihanna’s empire, her Fenty Beauty line continues to thrive, bringing in over $600 million in sales last year. Her Savage Fenty lingerie has just launched its men’s line that was the focus of her star studded fashion show.