Cam’ron and Ma$e’s Sports Talk Show, ‘It Is What It Is,’ Scores 8-Figure Deal

Cam’ron and Ma$e‘s talk show, “It Is What It Is,” is moving and has sealed an eight-figure deal with Underdog Fantasy.

Starting in September, the show will partner with Underdog for 18 months, aligning with the football season.  The show will remain on the Come and Talk 2 Me YouTube page.

“Thank you, Nick [Nicholas Green of Underdog Fantasy],” Cam said.  “We appreciate you seeing the true value of It is What It Is.”

He said on Instagram: “Yo @rsvpmase now we even.  It’s ya go again.  Pause lol. All jokes aside thank you for everything.  Now let’s go, kĩll these n-ggas! @itiswhatitis_talk BIG HARLEM!!  THE BIGGEST!!!  PAWS And thank you, @underdogfantasy.”

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