Gatorade plans to launch an unflavored water product in early 2024.
According to the beverage company, Gatorade Water will undergo a thorough seven-step filtration process for purification. Each bottle will have between 65mg to 90mg of sodium while maintaining zero calories, carbohydrates, or protein.
Additionally, the company says its upcoming product will be competitive in the market as it features bottles made entirely from 100% recycled plastic.
“The Gatorade Portfolio continues to play in a league above our competitors by providing athletes with the most complete portfolio of performance and wellness solutions on the market,” Mike Del Pozzo, president and general manager of the Gatorade, said. “Gatorade Water will bring the trust and credibility of the Gatorade bolt to the water aisle, adding unflavored alkaline water as yet another solution for active people.”
Meanwhile, Emily Boido, the Senior Director of Marketing at Gatorade, says “Today’s athletes and active people are looking for solutions not only in the heat of performance. But also throughout their full day. Gatorade Water is a direct result of this consumer need.”
She continued, “With the launch of Gatorade Water, we’re bringing active people an unflavored
alkaline water option that is electrolyte-infused for a refreshing and crisp taste and is from a brand they trust.”
