Alexander Wang’s new campaign for Ricco bags is hilariously spot-on, featuring celebrity look-alikes that are almost too real to believe.
In a star-studded twist, the campaign showcases uncanny doubles of Beyoncé, Taylor Swift, Ariana Grande, and Kylie Jenner, making you do a double-take.
On May 20th, the fashion designer showcased a clip of the models, with the caption reading: “100% certified authentic.”
The Ricco bags range from $850 to $1,050.
According to Wang, the brand “wanted to play with the idea of deepfakes, exploring the multiple realities within the digital landscape.”
He said, “Imitation is the best form of flattery, after all.”
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