Black-Owned Wine Brand IBEST Wines Partners with American Airlines to Elevate First-Class In-Flight Experience

Award-winning luxury wine label IBest Wines is making history—one pour at a time.

The Black-owned, woman-led brand has been selected by American Airlines to be featured in its Global First-Class wine program.

Starting April, passengers flying in American Airlines’ Global First-Class cabins will be treated to IBest Wines’ signature White Blend, a curated mix of Chardonnay and Chenin Blanc sourced from South Africa’s renowned Stellenbosch region. The collaboration offers travelers a taste of luxury rooted in culture, craftsmanship, and innovation.

“This partnership with American Airlines is a testament to the innovation and growth we are driving within the wine industry,” said Ingrid Best, founder and CEO of IBest Wines. “By collaborating with American Airlines, we are not only elevating the in-flight experience but also showcasing the artistry and excellence that define our brand.”

Best is no stranger to the world of wine and spirits. With a career spanning more than two decades, she has held leadership roles at some of the biggest global alcohol brands and led joint venture partnerships for celebrity figures. Now, as the driving force behind IBest Wines, she’s bringing her experience, passion, and cultural vision into the forefront—creating a brand that’s not only redefining luxury, but also sparking conversations around wine, art, ownership, and inclusion.

The announcement comes during Women’s History Month, adding even more significance to the news. IBest Wines is not only Black-owned but also entirely woman-operated, with a founding team of six businesswomen—including a certified sommelier—who are challenging norms and reshaping what leadership in wine looks like.

IBest Wines is known for blending art, culture, and wine into a lifestyle experience, and this latest move cements the brand’s status as a force in the luxury space. More than just a win for the founders, it’s a win for representation and inclusion in an industry where women, especially Black women, remain vastly underrepresented.

Cheers to a partnership that raises the bar—and the glass—at 30,000 feet.