Billy McFarland is trying to turn failure into profit again. The convicted Fyre Festival founder has listed the entire brand for sale on eBay, starting the auction at just one cent.
The listing includes everything tied to the Fyre name. It offers the official trademarks, website domains, social media handles, promotional content, email and text message subscriber lists, and what’s labeled as a “Caribbean Festival Location Option.”
McFarland also added what he calls a “loot box of worthless goodies,” a self-aware nod to the festival’s legacy of overhype and disappointment.
As of Tuesday night, the eBay auction had received 71 bids and reached $100,000.
On Wednesday, McFarland addressed the sale on Instagram.
“We’ve had over 1,000 offers for the Fyre brand, but I am done playing games,” he said. “Through all the noise, the chaos, the hype, and the craziness, Fyre has had over 32 billion impressions online since 2017. Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run live streams, or build a media brand.”
The decision to sell comes after a private deal collapsed. McFarland had entered negotiations with filmmaker Shawn Rech, who planned to integrate the Fyre brand into a new music streaming project.
The deal reportedly involved a seven-figure offer, but it fell apart after five days. McFarland stayed silent during talks, expecting Rech to announce the deal himself. That announcement never came.
McFarland made the listing public in April 2025 after delays with Fyre Festival 2, which was originally scheduled for May 2025 in Playa del Carmen, Mexico. The follow-up event has not happened, and no official updates have been posted.
Despite the original festival’s failure and his time in prison, McFarland insists the brand still has value. He believes the Fyre name’s internet fame and controversy can be turned into a profitable business model.
The eBay auction remains active, and the bids continue to climb.
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