Beyoncé has teamed up with Levi’s for the release of the BEYONCÉ X LEVI’S denim collection.
The launch arrives with The Denim Cowboy, the final campaign film in Levi’s REIIMAGINE series.
The film features a re-edited version of Beyoncé’s song Levii’s Jeans from her Cowboy Carter album and presents a modern take on vintage Levi’s advertising from the 1980s and 1990s.
The collaboration reworks classic Levi’s pieces including the 501 and the ‘90s Shrunken Trucker. Each design is elevated with details such as rhinestones, intricate lacing and embroidery.
A key addition to the line is the introduction of the 501 Curve, a fit specifically designed for curvier body shapes.
The collection is offered in three distinct finishes called Western Crystal, Laced Up and Authentic. Every piece includes a custom BEYONCÉ X LEVI’S leather patch and features Levi’s first double arcuate stitch, combining traditional craftsmanship with updated style.
The BEYONCÉ X LEVI’S collection is available now on Beyoncé’s official website.
It will also be released through Levi’s stores and website on August 7.
