Arby’s is celebrating barbecue season with something a little different.
The brand launched the 13 Hour Drip Fit, a limited-edition outfit made from napkins. Designed in collaboration with creative collective Chain, the shirt and shorts set is made to help keep your clothes clean while enjoying Arby’s new lineup of slow-smoked BBQ sandwiches.
The red-striped set drops alongside Arby’s Quarter Pound Brisket Sandwich and Quarter Pound Pulled Pork Sandwich, both part of a new collaboration with Anthony Anderson and Cedric The Entertainer’s AC Barbecue. The brisket is smoked for 13 hours and the pulled pork for six, offering a more traditional barbecue experience than what’s usually found at fast-food chains.
“The 13 Hour Drip Fit is fashion that says you came hungry,” said Arby’s Chief Marketing Officer Jeff Baker. “It’s made from napkins, so it’s fun but still functional.”
Anderson and Cedric added, “We’re excited to bring this collaboration to life with Arby’s. The outfit is just one more way to enjoy barbecue without worrying about the mess.”
The 13 Hour Drip Fit is available now at 13hrdripfit.com for a limited time. Arby’s new BBQ sandwiches are also available at participating locations nationwide.
