When life gave Beyoncé lemons she made lemonade but now she’s making watermelon water. Bey announced her investment in WTRMLN WTR, a three-year old company that sells bottled, cold-pressed watermelon juice, on Tuesday.
The WTRMLN WTR venture came on the heals of Beyoncé’s sixth studio album “Lemonade,” which is currently breaking Billboard records. Company founder Jody Levy said, “Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts. she is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a press release. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
