Beyoncé just announced that she’s partnering with Moët Hennessy to launch her own American whiskey brand, SirDavis Whisky.
This isn’t just another celebrity-backed spirit; it is named after her great-grandfather, Davis Hogue, a Southern farmer and moonshine maker who lived during Prohibition.
The whiskey stands out with its unique blend of 51% rye and 49% malted barley. At 88 proof, it’s got just the right kick.
The Queen Bey explained her inspiration behind the brand: “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category.”
SirDavis Whisky will retail for $89 and be available next month at select retailers across the U.S., Tokyo, Paris, and London.
Made to order and shipped to your door.
You know the Beyhive will be all over this, and pre-sale orders are live now on SirDavis.com.
