Beyoncé’s Cécred haircare brand is celebrating its one-year anniversary with an expansion into retail.
Starting April 6, 2025, Cécred will roll out to more than 1,400 Ulta Beauty stores nationwide and online, marking the largest exclusive hair launch in Ulta’s history.
The collection will include Cécred’s signature products, such as the Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and the Restoring Hair & Edge Drops. Since its launch in February 2024, Cécred has gained widespread acclaim for its salon-quality formulations designed for all hair types and textures.
To mark the milestone, Beyoncé shared an Instagram video featuring her 2014 hit Feeling Myself with Nicki Minaj. Dressed in an ethereal white gown, the superstar teased the retail launch with the caption, “Cécred x Ulta Beauty—4.6.25.”
Beyoncé first hinted at her haircare venture in May 2023 before officially launching Cécred in February 2024.
