When trying to go viral goes wrong. Blue Bell Creameries says it is taking action after a video surfaced online showing a young woman licking the top of a 64 ounce ice cream container at a San Antonio grocery store and then putting it back on the freezer shelf.
The company said it is coordinating with law enforcement, retail partners and social media platforms to find the person in the video. NewsOne reported that, depending on how Texas food tampering law applies, she could face a felony charge. According to law sources cited by NewsOne, tampering with a consumer product under that statute is a third degree felony, punishable by a fine of up to $10,000 and up to 10 years in prison. Her identity had not been confirmed by authorities at the time of this report.
Some social media users claimed to have identified her, but those claims were unconfirmed, so Baller Alert is not repeating them.
In a statement, Blue Bell thanked consumers for alerting the company and said, “This type of incident will not be tolerated.” The company added that food safety is a top priority. It explained that its half gallon cartons are flipped upside down and sent to a hardening room, where the ice cream freezes to the lid and creates a natural seal, so any attempt to open the product should be noticeable.
Some shoppers criticized Blue Bell on social media for the lack of a more obvious safety seal. The company responded by repeating that its lids are frozen tightly to the carton and that tampering should be easy to spot.
What do you think should happen next?
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