Cardi B just turned a high school confession into one of fashion’s wildest full circle stories. While celebrating her new Old Navy denim campaign, the Bronx rapper revealed that her history with the retailer started long before endorsement checks entered the picture. Cardi admitted during an Instagram Live that she regularly stole clothes from Old Navy as a teenager and never got caught.
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“I just want to say thank you Old Navy for holding me down in high school,” Cardi said. “I used to steal from you guys all the time.”She did not stop there.
“If it wasn’t for you guys, I probably wouldn’t be the freshest b***h in school, cuz I was the freshest,” she continued. “I was stealing all the motherf**king cardigans from Old Navy. And then look at God. Look at God.”
When someone nearby described the partnership as coming full circle, Cardi agreed, repeating, “Full circle moment.”
The Old Navy denim partnership actually taps into a much longer connection between Cardi and the brand. In an official Gap Inc. announcement for the campaign, Cardi said Old Navy was part of her childhood shopping routine.
“I remember my mom would always get our 4th of July outfits from there, she took it very seriously! So being part of this campaign felt natural to me, it felt like a full circle moment!” she said.
That relationship now has Cardi front and center in Old Navy’s “Most Wanted Denim” campaign, the Fall 2026 installment of the company’s ongoing “It’s Old Navy” series. According to Gap Inc., the campaign also features Quenlin Blackwell, Paloma Elsesser, Brooks Nader, Haley Baylee and Wisdom Kaye. The series launched earlier in 2026 with Paris Hilton.
Cardi also used her Instagram Live to explain why the brand’s sizing works for her proportions.
“I’m 5’3 and I’m skinny, I got no waist, but my ass and hips is the size of Uganda,” she joked.
Her comments line up with the message behind the Old Navy denim campaign, which emphasizes accessible jeans across different fits and body types. Cardi previously told People that denim has become a major part of her wardrobe after struggling with insecurity about how jeans fit her as a teenager.
Old Navy Chief Creative Officer Zac Posen also praised Cardi in Gap Inc.’s announcement, saying she makes fashion feel “joyful, personal, and entirely her own.”
For Cardi, the campaign gives Old Navy denim a story no marketing team could manufacture: the teenager who once walked out with cardigans is now being paid to help sell the clothes.
