Cheetos has joined Pretzels to release a new snack.
The treat comes in two flavors: Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin’ Hot.
The new snack has one side that looks like a pretzel, made of crispy wheat, and the other side that is covered in “Cheetle” powdered cheese flavor.
Customers can purchase the snacks at stores nationwide for $5.69 in 10-ounce bags and/or $2.49 for a 3-ounce bag.
Cheetos is known for testing out combinations. Three years ago, the brand released Cheetos Mac ‘n Cheese in three flavors: Bold & Cheesy, Flamin’ Hot, and Cheesy Jalapeño.
Cheetos’ parent company, Frito-Lay, decided to team up with Pretzels after it found that 63% of Cheetos consumers were also buying pretzels and that flavored pretzels have led to 58% of the pretzel sales growth.
“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” said Tina Mahal, Frito-Lay’s senior vice president of marketing, in a press release. “Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”
