Cheez-Its are going to look a little different. The cheesy, crunchy, baked bite-sized snack has been full of innovation in its square little space. On top of the brand expanding its cheese flavors to include white cheddar, parmesan, and pepper jack, they’ve now gone bigger.
It has also teamed up with Pizza Hut for a stuffed version and what could be seen as the company’s most ingenious move, they’ve sold Cheez-It crackers and wine in the same box.
But that opinion depends on who you ask, because today Cheez-It announced they’re giving the snacks a whole new dimension, and have introduced Cheez-It Puff’d.
The new snack will be a fluffier take on the standard Cheez-It. According to the company, it “starts with a cheesy, crunchy outside layer and transforms into a melt-in-your-mouth, indulgent taste for an absurdly uplifting snacking experience.”
The innovative snack is described as “poppable” which might make it something like a popcorn-eating experience and the Puff’d snacks will come in bags, not boxes. The puff’d snacks will be available in three flavors — Double Cheese, White Cheddar, and Scorchin’ Hot Cheddar, Food and Wine reported.
“Our Cheez-It Original crackers are a tried-and-true snacktime classic beloved by the whole family,” Erin Storm, senior marketing director of Cheez-It, said. “We know families are constantly seeking new ways to boost snack time and afternoon fun, and Cheez-It Puff’d delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy.”
If this sounds like a new snack you’ll enjoy, than have your money ready because Cheez-It Puff’d will hit store shelves in February.
