Fetty Wap is putting a flavorful spin on his signature “1738” era with a new Jimmy John’s collaboration made for summer cravings.
Jimmy John’s announced that it is teaming up with the “Trap Queen” rapper for the launch of the #1738 Fetty W(r)ap Meal, a limited-time combo built around the chain’s new Buffalo Ranch Chicken Wrap and Buffalo Jimmy Chips. The meal officially hits menus June 29 and comes with a drink of choice.
The new Buffalo Ranch Chicken Wrap features all-natural chicken, Buffalo Wild Wings Medium Buffalo Sauce, lettuce, tomato, onion, sliced celery, crispy carrots, and homestyle ranch, all wrapped inside a soft flour tortilla. The meal also includes Jimmy John’s new Buffalo Jimmy Chips, which are tossed in a zesty buffalo spice blend.
The campaign leans heavily into Fetty Wap’s nostalgic catchphrases and fan-favorite 2015 run, with the brand calling the collaboration the “wrap of the summer” from the “rapper of the summer.” Fetty also appears in a digital spot celebrating the launch with plenty of “Wrap Queen” energy, a play on his breakout hit “Trap Queen.”
The promotion is also giving fans a deal tied to another Fetty classic. From July 6 through July 9, JJ Rewards Members can get the #1738 Fetty W(r)ap Meal for $6.79 by using the code WRAPQUEEN, a nod to his hit song “679.”
The collab arrives as Fetty Wap continues reconnecting with fans after the release of his 2026 album “Zavier.” It also fits Jimmy John’s ongoing push into wraps, which became a permanent part of the brand’s menu after previously performing well as seasonal offerings.
