With his new $82 million fortune, rapper Flo Rida is looking to pump money into charitable causes.
Last month, the “Good Feeling” star was awarded $82 million from a soured energy drink deal. Celsius, the Florida-based beverage company, failed to adequately compensate Flo Rida during an endorsement deal he signed with them in 2014. The company never gave Flo Rida the agreed-upon bonuses and stock options, despite the rapper holding up his end of the bargain by featuring the drink in his music videos and social media profiles. Initially, he was seeking $30,000 in damages.
With such a hefty lump sum in his bank account, the 43-year-old is focused on philanthropic opportunities. Speaking with TMZ this week, he confessed that before he settled on helping others, the money left him pondering retirement from music permanently. Though he has not released a project since 2012, he has amassed success by touring internationally. Now, his focus has shifted to expanding his nonprofit, Big Dreams for Kids, which offers mentoring, community events, and educational opportunities for children. Also in the works is a junior league football team. Flo Rida revealed that he’d already flown some of the children to Los Angeles to meet Snoop Dogg.
“Just investing in the kids. That’s to infinity! When you invest in the future, you can’t even imagine what the future will be like,” he told the outlet.
The rapper, whose real name is Tramar Lacel Dillard, also revealed how he found out Celsius wasn’t paying him properly. During the COVID-19 pandemic, Flo Rida says he looked over his business documents and noticed several discrepancies with the deal. He found that one beverage in the line was performing well after being told the profits were scarce.
