HBO Max is thinking about lowering its price because the streaming service’s execs believe “most people…are not wealthy.”
It’s only been one year since HBO Max came into the streaming service arena, and now the brand is considering creating a new tier of pricing for those who can’t afford the current payment plan, which is $14.99 a month.
“It turns out that most people on this planet are not wealthy,” WarnerMedia CEO Jason Kilar said during a virtual appearance at Morgan Stanley’s Technology, Media & Telecom conference via Deadline. “If we can wake up and use price and be able to kind of invent and do things elegantly through advertising to reduce the price of the service, I think that’s a fantastic thing for fans.”
Like Hulu and Peacock, HBO Max will now offer an ad-based payment plan tier, which is expected to launch later this year, according to UPROXX. The streaming service announced that thanks to Wonder Woman 1984, HBO Max is now two years ahead of schedule. The film’s January release reportedly doubled its subscribers after its theatrical and streaming release.
The streaming service believes the numbers will only grow higher, as Godzilla Vs. Kong is set to drop on the platform later this month.
Is HBO Max too expensive? Netflix’s highest payment plan tier is $17.99.
