For the next three months, Hulu is hoping to attract new members with a new special deal that offers its ad-supported streaming plan for just $1 per month.
Starting Friday, new and qualified returning Hulu users can sign up for a three-month subscription to Hulu with commercials for $1 per month.
That’s an 86% savings over the standard monthly fee of $6.99 for the US-only subscription.
The offer will be valid until May 27 at 11:59 p.m. PT.
Hulu’s new deal is reportedly scheduled for May 20, National Streaming Day, a fictitious holiday invented by Roku to commemorate the launch of its first streaming device in 2008.
In November, Hulu repeated its Black Friday offer of 99 cents/month for a year as part of its subscriber-acquisition plan.
Of course, the idea is for Hulu to grow its subscription base to attract subscribers away from Netflix, which is currently seeing a high turnover.
It was recently reported that Netflix lost 200,000 customers in the first quarter and is expected to lose another two million in the second.
As of April, Hulu has 45.6 million paying members, increasing 10% year over year, but just 300,000 in the quarter. Hulu + Live TV has 4.1 million customers, down 200,000 from the previous quarter.
