J. Cole is officially back in the studio, and surprisingly, it’s due to him searching his name online.
After the rapper came across a YouTube video by Btvman titled “J. Cole Type Beat,” he decided to hop on the track and make it his own. Titled “procrastination (broke),” his new song reflects the motivation and accomplishment he made with the underground producer.
“This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world,” the message from Cole reads. “It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to cut through.”
He continued: “On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this.
Cole explained his new song would “normally stay in the vault” but doesn’t want to hold on to his music anymore. “This is for you and whoever else need to hear it. God bless bro and keep doing what you do!” he said.
The YouTube video for the track shows a screenshot of messages sent to the producer from J. Cole.
The lyrics explain J. Cole’s journey behind finding the hunger ti make great music. “‘Cause I need to finish this album/ But hell, how many more times/ Can I send this wooden pail down in that well/ And pull it back up with the hope that it’s filled?/ Plus, it don’t help that I’m rich now,” he raps, “So that means that I don’t gotta deal/ With stress of these creditors, callin’ my cellular/ Like that young rapper that don’t got a deal (Bvtman).”
Listen to “procrastination(broke)” below
