Jeezy, the entrepreneur!
The Grammy award-winning rap star has officially announced a new partnership with French liquor brand Naud Spirits, best known for its award-winning Cognacs and line of other premium spirits, including vodka and gin. Through this partnership, Naud is looking to build on its five generations of craftsmanship through Jeezy’s experience and proven track record building Tequila Avion into the third best-selling tequila in the U.S., the company said in a press release.
Jeezy joined forces with the tequila brand in 2013, previously serving as Multicultural Advisor, where he led the liquor’s rebrand, significantly contributing to the brand’s business success in the U.S. He sold his remaining stake in the company in 2018.
“Naud’s rich history as one of the most forward-thinking distilleries in France, combined with my knowledge and experience in growing brands, particularly in the hospitality and spirits industry, has tremendous potential to see explosive growth here in the U.S.,” says Jeezy. “As I continue to grow my business portfolio, I look to brands, like Naud, that possess legacy experience but with a desire to push beyond conventionality for a better business.”
Set to be Jeezy’s biggest brand deal to date, the Naud partnership adds to Jeezy’s expansive business portfolio, which includes real estate investments and brand partnerships.
“We are so excited to be working hand-in-hand with an accomplished artist and businessman of Jeezy’s caliber who can add the exact kind of innovative thinking and strategy we believe will help take our brand to the next level in the U.S. market,” says Pierre Naud, Sales Manager for NAUD Spirits.
