Mathew Knowles remarks on the launch of his daughter Beyoncé‘s latest hair care brand.
“I know nothing about that. I can’t lie,” the businessman stated.
Despite being unfamiliar with the brand, Mathew referenced his hair care background to affirm Beyoncé’s expertise and knowledge.
“I don’t know what to tell you, but [me and Tina Knowles] had a hair care salon for 17 years, and it was the top hair salon in Houston. [That] must have some credibility, right?” he continued. “I’ll let you guys figure it out.”
In February, CÉCRED launched its operations, offering shampoo, conditioner, hair accessories, and additional products for sale. Beyoncé echoed Mathew’s sentiments by affirming her upbringing in her mother’s salon on the store’s official website.
“It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life,” the Queen Bey said. “We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention.”
