Nasir “Nas” Jones has been securing some serious bags while laying low on the music scene, and his newest venture will give fans access to his own original tv and radio content. Nas and Mass Appeal will be creating and developing new programming for LiveXLive, while Nas will also be serving as one of LiveXLive’s brand ambassadors-curating programming with Mass Appeal for Slacker Radio station.
Chairman and CEO of LiveXLive Rob Elon said, “Our partnership with Nas and Mass Appeal symbolizes our status as a leader in hip hop and urban-focused content. Nas is one of the most acclaimed and commercially successful artists of all time – he’s sold in excess of 30 million records, and he’s been recognized with more than 20 Grammy, #BET, and #MTV award nominations throughout his career, and Mass Appeal’s accomplishments are equally impressive.”
Nas posted the announcement to his #Instagram with a caption reading, “Excited & Proud to Announce mine & #Mass Appeal’s partnership with #LiveXLive, for whom we will curate, produce & distribute original content, including – curated programming on #SlackerRadio. More details coming ? “We want to show the power LIVE performances can have in connecting with The People, and this collaboration will bring them experiences in real time.”
Can’t wait to see what this collaboration will cook up…for the culture.
