Nas‘ newest money move involves teaming up with Google to put in on a $20 million investment for African mobile games publisher, Carry1st.
According to Hollywood Reporter, the investment will expand the company’s content and engineering teams. Carry1st has plans to achieve millions of new users and move into game co-development.
Along with financial support, Carry1st co-founder/CEO Cordel Robbin-Coker believes the new investors will bring a level of knowledge that could be valuable to the brand.
“We’re excited to partner with this world-class group of investors. Who, in addition to capital, brings expertise across gaming, fintech, and web3. In 2021, we launched multiple games and digital commerce solutions, achieving really strong growth. Together we can accelerate this growth. And achieve our goal of becoming the leading consumer internet company in the region,” Coker says.
Now, Carry1st isn’t the rap legend’s first investment move. Nas continues to expand his investment portfolio through his venture capital firm, QueensBridge Venture Partners. Nas has already made investments in Dropbox, Robinhood, Lyft, and Coinbase. Back in August, Nas became the co-owner of Escobar Cigars.
Nas previously spoke on his investment journey and how he initially gained interest in the business.
“When I heard the word ‘investment’ in school, I was hooked. You invest your time. You can invest money, and it was just a matter of time before it all fell into place for me. That’s one of the things that I thought a lot about as a young kid. The guys behind the scenes who make things happen. Help build people up, make dreams come true.”
