Nelly just secured a $50 million bag for 50% of his catalog.
The Grammy-winning artist recently teamed up with HarbourView Equity Partners for the sale of a collection of his renowned recorded assets. The partnership includes the acquisition of his chart-topping tracks, including the iconic “Ride Wit Me,” the popular collaboration “Dilemma” featuring Kelly Rowland, and the mega-hit “Hot in Herre.”
“As artists, we put our heart and soul into each track and there comes a time when you consider preservation of that artistry. My music is my legacy which I want to last beyond me, continuing to make my existing fans happy while reaching new generations and new audiences. I am excited to partner with HarbourView to create opportunities for discovery of my music decades from now,” Nelly said in a statement.
Sherrese Clarke Soares, Founder of HarbourView Equity Partners, added, “This catalog has made an incredible impact on generations of fans. Works such as, ‘Hot in Herre’ and ‘Shake Ya Tailfeather’ defined an era of music of a unique blend of hip-hop, R&B, and country music that is undeniable. We are thrilled to add these influential pieces to our repertoire and work with the team to continue supporting the artistry within our ecosystem.”
The hip-hop superstar is also enjoying another successful year with his business ventures. He’s currently heading into the studio to record his new album, “Heartland 2,” which follows the success of his first full country-inspired album, “Heartland,” which features the triple platinum single “Lil Bit” and collaborations with Breland and others. “Heartland 2” will be an all-female collaboration.
In addition to his musical pursuits, Nelly has introduced “MoShine,” his very own moonshine, which pays homage to his hometown of St. Louis, MO. The rapper also recently headlined his own sold-out festival, named after his biggest song, “Hot n Herre.”
