After six years, and several high-profile collaborations with brands like Jimmy Choo, IKEA, Moncler, Converse, Barneys New York, and Timberland, #VirgilAbloh’s luxury brand Off-White has been crowned “the hottest brand on the planet,” according to the global fashion platform, Lyst Index.
“Thanks to a quarter packed with globally-hyped launches and collaborations, the brand buzz surrounding Virgil Abloh and his disruptive creative aesthetic continues to grow,” Lyst explained of Abloh’s brand. “Off-White is responsible for 3 out of 20 products in the hottest products lists. One of Off-White’s biggest drivers of social engagement remains Abloh’s ongoing collaboration with Nike.”
However, according to the report, the brand’s collaborative efforts are not the only contributing factors in its increase. In fact, Abloh’s role as artistic director of Louis Vuitton has also added to its 14% increase across Lyst’s partners.
While Off-White has risen 33 spots, passing Gucci and Balenciaga to top the list as most popular, the brands join Nike and Prada as the top five brands this quarter. As for the rest of the list, Versace comes in at No. 6, after buying Michael Kors, while Yeezy follows close behind at No. 7.
Vetements comes in at No. 8, with Fendi and Valentino filling out the Top 10.
