As Easter approaches, a popular holiday candy made by Peeps is giving something new. Customers will be able to create their made-to-order marshmallow chicks through the company’s launch of MyPeeps.
Fans can visit the website and select a blue, yellow, or pink chick, a chocolatey dip that’s either dark, milk, or white, and their choice of dip, which comes in confetti sprinkles, chocolate chips, or crushed cookies.
The MyPeeps packages will cost $29.95 for a dozen chicks and will be available while supplies last, Q13Fox reported.
MyPeeps is the company’s latest move to expand on its popular product line. In January, Peeps came out with new flavors of its marshmallow chicks and bunnies.
One of the new featured treats is the unicorn-inspired Sparkly Wild Berry-flavored marshmallow bunnies. There are more flavors as well, including party cake, hot tamales, sour watermelon, fruit punch, cotton candy, and wild berry.
The new Easter-themed candies are only available in select stores this year. Target will offer Peeps Sparkly Wild Berry-flavored marshmallow bunnies, tropical burst-flavored marshmallow chicks, a pack of the new Original Donut Shop-flavored items, as well as strawberry-flavored marshmallow chicks dipped in chocolate.
