Who says you can’t flex on a budget?
Pizza Hut is tapping into the luxury dining wave without breaking the bank. Introducing Pizza Caviar, pepperoni-flavored pearls designed to look like high-end caviar but made for dipping, dunking, and stacking on your favorite comfort food.
Starting April 10, the brand will serve up the Pizza Caviar Bump Box exclusively at its 8th Avenue location in New York City. The box includes a cheese Personal Pan Pizza, your choice of fries or boneless wings, and a side of those eye-catching caviar-style pearls made from seasoned pepperoni water and agar agar.
Don’t expect a fishy price tag either. This is ballin’ on a budget at its finest.
“Caviar’s been trending, but we knew we had to remix it in a way only Pizza Hut could,” said Melissa Friebe, Pizza Hut’s CMO. “It’s indulgent, it’s over-the-top, but it still hits like classic pizza.”
Inspired by viral “caviar bumps” that have been popping up across TikTok and upscale foodie culture, Pizza Hut found a way to bring that high-low energy straight to the slice, minus the $300 tasting menu.
The Pizza Caviar Bump Box will only be available from April 10 to April 12, between 4 PM and 8 PM at the Pizza Hut located at 932 8th Avenue in NYC, while supplies last.
