Pringles and caviar. Would you try it?
On Tuesday, Pringles announced its collaboration with The Caviar Company to offer chips with high-end caviar.
The collab is for a limited time and came about after a popular TikTok trend that involved users adding a dollop of caviar onto Pringles.
According to CNBC News, the videos under the trend have been viewed more than 10 billion times.
“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar,” Pringles US marketing lead Mauricio Jenkins said in a statement. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles-tasting experience unlike one you’ve ever had before.”
Petra Higby, the co-founder and CEO of The Caviar Co., told CNBC Make It that she was “so excited” to see the caviar and Pringles mix.
While Pringles runs on the cheaper end, for less than $3 at most stores, the Pringles x Caviar collab is different.
Customers will have three options, priced at $49, $110, and $140, respectively.
The cheapest option, “Smoky Shores,” costs $49. It features a can of Sour Cream and onion chips, a jar of Smoked Trout Roe, and crème fraîche. The outlet reported that it comes with a serving tray shaped like the Pringles mascot’s bow tie.
The second tier goes for $110, the “Salt of The Sea” kit, which comes with everything offered in the Smoky Shores package but comes with the Original Pringles flavor and adds on a jar of the Caviar Co.’s Classic White Sturgeon Caviar.
The most deluxe package is the $140 “Crisps and Caviar” flight, which includes both caviar types as well as three Pringles varieties: Original, Sour Cream & Onion, and BBQ.
The kits will be on sale at
PringlesandCaviar.shop beginning Tuesday, Sept. 19 at noon ET.
