Amazon is introducing “Amazon One,” a palm recognition service for contactless payments, identification, and entry at over 500 Whole Foods and Amazon Fresh locations nationwide.
So far, Amazon One’s convenience extends beyond Whole Foods, as numerous other businesses are adopting it for payments, identification, and secure entry.
Amazon’s palm payment is highly secure, using unique “palm signatures” generated from analyzing the palm and vein structure. These signatures are safely stored in the AWS cloud.
According to the company, the palm is the safest biometric for identification as it does not directly reveal a person’s identity. Customer palm data will not be shared with third parties, even “in response to government demands.”
Customers can enroll their palm by pre-registering online with their credit/debit card, Amazon account, and phone number. Afterward, they must scan their palm at any Amazon One device location to complete the registration process.
“We are always looking for new ways to delight our customers and improve the shopping experience,” said Whole Foods Market chief technology officer Leandro Balbinotat. “Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides.”
