Footwear brand Birkenstock has stepped into a new industry after debuting its “Care Essentials” foot care line. Just in time for its 25th anniversary and known for comfort, Birkenstock’s newest collection offers a range of products made with 100% naturally derived ingredients designed to nourish and rejuvenate the feet.
The “Care Essentials” line features seven wellness products. From Relaxing Bath Salts to Exfoliating Foot Scrubs, Nourishing Foot Balms, Relief Lotions for Tired Legs and Feet, Comforting Dry Oils, a Smoothing Pumice Stone, and even a practical Tube Squeezer, each item is formulated to heighten anyone’s nighttime skin care routine.
“We believe that true confidence begins with the care of every step we take. By broadening our focus to include foot care, we empower our community to embrace well-being and mindful living. This collection speaks to those who value self-care and want to enhance their daily routines,” CEO Oliver Reichert said in a statement.
Nonetheless, priced between $25 to $30, the collection reflects the brand’s values and commitment to supporting good health. With its latest “Care Essentials” line, Birkenstock extends its reputation beyond the soles by connecting the benefits of self-care with everyday comfort.
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