![Cardi B Takes Throwback Approach to Selling Her Sophomore Album: “My Label Said I Gotta Get Out In These Streets” [Video]](https://balleralert.com/wp-content/uploads/2025/09/Untitled-design-2025-09-06T182535926.png "Cardi B Takes Throwback Approach to Selling Her Sophomore Album: “My Label Said I Gotta Get Out In These Streets” [Video] - Baller Alert")
Fans have been eagerly awaiting Cardi B’s next album for a long time, and anticipation heightened when the superstar released a viral TikTok video showing her personally selling copies of her forthcoming album Am I the Drama? on the streets for $20.
The video caption read, “my label said I gotta get out in these streets and sell this album,” sparking widespread speculation about her status at Atlantic Records.
Addressing the rumors, Atlantic Records CEO Eliot Grainge spoke to Billboard and dismissed any idea that Cardi B was being sidelined.
“Cardi B is synonymous with the excellence that has made Atlantic Records a historically significant record label,” Grainge said. He added, “She is a real vanguard and a groundbreaking career artist who continues to push hip-hop and popular music culture forward in surprising and inspiring ways.”
Grainge’s remarks make it clear that Cardi B’s hands-on promotion was a creative choice, not a reflection of her relationship with the label. “There is no one like her. We are fortunate to be in her orbit,” he stated.
The TikTok video captured fans’ attention because seeing a superstar directly selling her own album is rare, leading some to misinterpret the action as a sign of conflict or shelving.
However, Grainge’s comments clarify that Cardi B continues to lead bold, innovative campaigns while maintaining her influence in hip-hop and popular music.
As Am I the Drama? nears release, the excitement among fans underscores Cardi B’s continued relevance.
Her willingness to engage directly with listeners while pushing musical boundaries reinforces her status as a trailblazer in the industry.
