Diddy Partners With High End Tequila Brand

If we know one thing about Sean “Diddy” Combs, it’s that the man knows his business. After turning the Ciroc Vodka brand into a $100 million franchise, launching his own cable network (REVOLT TV) and becoming the face of AQUAhydrate, Diddy has partnered with yet another brand — DeLeon Tequila.

DeLeon Tequila is a top shelf tequila company founded in 2008 by Brent Hocking. The company expanded to the United States on Cinco de Mayo of 2009. Each bottle retails for $140 to $825. 

To celebrate his new venture, Diddy will be kicking off the launch at his annual New Years Eve party on Star Island in Miami.