Bethune-Cookman Head Football Coach Ed Reed Apologizes Following Social Media Rant About Program and Campus Conditions: “My Language and Tone Were Unacceptable” [Videos]

Reed went Live over the weekend to express issues he had within his own program and HBCUs in general. The former NFL star was hired in December, replacing Terry Sims, who was fired in November after seven seasons. Reed, however, said he’s yet to sign a contract, according to his video.

“I just pulled up the work. We’re going to try to help y’all too man,” he said on Live. “Because I know a lot of HBCUs need help. I’m just here to help here first,” he said. “I see it all too clearly. All of our HBCUs need help. And they need help because of the people who’s running it. Broken mentalities out here. I’m going to leave you with that. I gotta get in the office.”

Reed later apologized on Instagram, stating he had used “language and tone that were unacceptable as a father, coach, and leader.”

“In regards to my social media and comments about the University, staff and other institutions, I would like to sincerely apologize to all BCU staff, students and alumni for my lack of professionalism,” he said.

“My language and tone were unacceptable as a father, coach and leader. My passion for our culture, betterment and bringing our foundation up got the best of me and I fell victim while engaging with antagonists on social media as well. I am fully aware of the hard working folks at our school who are also fighting to make things better and more financially sound. I am encouraged from my communication with my AD and our administration and understand it’s a work in progress. My passion is about getting and doing better and that goes for me too.”