Elle magazine is taking a stand. The fashion publication has banned all use of fur in editorial and advertorial content.
“Fur appears to be outdated and not fashionable anymore,” Elle’s senior vice president and international director Valeria Bessolo Llopiz said during a fashion conference in England on Thursday.
Llopiz said the move was made significantly for “the Gen Z, who is the golden target of fashion and luxury industry and who have a huge awareness and expectations and sustainability and animal protection.”
“In fact, Gen Z wants, wants fashion to be responsible, ethical and innovative, and that’s what’s happening,” Llopiz explained.
You can now expect a “fur-free future” for both the printed and digital pages of the magazine, which also has 45 international editions.
Llopiz said thirteen editions have now signed a charter banning the promotion of fur from its advertisements, editorial and social media content. Twenty other editions plan to change on Jan. 1, with the remainder to join the ban by Jan. 1, 2023.
