To start conversations about periods at home, a menstrual-themed breakfast with womb-shaped cereal has been released.
INTIMINA, a personal wellness brand, has created Period Crunch, a distinctive uterus-shaped breakfast cereal, to highlight the absence of period talks among friends and family.
Every raspberry-flavored cereal piece is shaped like a uterus and is bright red, giving the milk a distinct red color.
The cereal box will also contain conversation starters and a diagram of the female reproductive system to help individuals locate the uterus in the body.
The brand initiated a survey of over 2,000 adults, which revealed that nearly half of people (48%) are embarrassed to discuss their periods, and more than three-quarters (77%) have never discussed their periods in everyday household social settings, such as around the breakfast table.
The unusually shaped cereal serves as a conversation starter, aiming to break down social boundaries surrounding period talk.
Dr. Shree Datta, gynecologists’ for INTIMINA, said: “I’m delighted that INTIMINA has taken the bull by the horns and developed Period Crunch to help raise awareness of the ongoing social stigma around periods.”
“Periods are a natural part of who we are, so it’s deeply concerning to hear that so many people remain uncomfortable discussing them when they are just another part of our health,” Dr. Datta said.
“It’s heartbreaking to hear that 25% of people have taught themselves about periods when there is support available. I look forward to Period Crunch kickstarting conversations and breaking down barriers over the breakfast table.”
The menstruation-themed cereal was developed as part of the brand’s ongoing Seen + Heard period positivity campaign, which strives to normalize and enhance the visibility of menstrual health.
“Periods are normal, and talking about periods should be normal,” said Danela Zagar, a spokesperson for Intimina.
“But because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones.”
Zagar continued, “There’s not a more normal and everyday scene than the whole household sitting down together at the kitchen table and talking over a meal. And if period conversations were truly normalized, then they wouldn’t be off this table – or off any table for that matter.”
“But as our research shows, conversations about periods at home are few and far between. For the sake of our physical and mental health, we need to talk more about our menstrual health – and that’s what Period Crunch cereal is designed to raise awareness of and make a statement about.”
Anyone interested in getting their hands on some Period Crunch should email [email protected].
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