Kim Kardashian has joined forces with Balenciaga once again.
The 43-year-old reality star has recently been announced as the new brand ambassador for the fashion label. This comes one year after the brand faced criticism for an advertisement featuring children posing with BDSM-themed items, which had left the reality star feeling shaken and disgusted. Despite her initial reservations, Kim has now posted a statement revealing her partnership with the label under the creative directorship of Demna Gvasalia.
“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments,” she said. “This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”
Before this recent partnership, Kardashian had already been involved with Balenciaga, having appeared in their campaigns, walked in their shows, and even attended the 2021 Met Gala with Demna. However, after the controversy in 2022, she initially faced criticism for not severing her ties with the brand and for commending the way they handled the scandal, despite expressing feeling ‘shaken’ and ‘disgusted’ by the controversial images.
