Kim Kardashian has officially extended SKIMS into facial sculpting. Her newest release, the Seamless Sculpt Face Wrap, sold out shortly after it appeared online.
The launch took place on Tuesday, marking the first SKIMS product designed specifically for the face. The wrap immediately attracted pop culture attention, with some noting its similarity to the beauty ritual featured in the 1992 dark comedy “Death Becomes Her,” a movie centered on the pursuit of everlasting youth.
According to SKIMS, the Seamless Sculpt Face Wrap is meant to be “a must-have addition to your nightly routine.” Designed for jawline and neck support, it is made from the brand’s sculpting fabric and contains collagen yarns for added benefit. Velcro closures make it adjustable and secure.
The product was released in two shades, clay and cocoa, both of which are now sold out on the SKIMS website.
The rapid sellout adds to SKIMS’ track record of limited releases disappearing quickly, signaling continued demand as the brand explores new product categories.
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