This Mother’s Day, Kraft Mac & Cheese is giving those childhood craft projects a luxury glow-up.
The brand teamed up with fine jeweler Ring Concierge to release a limited-edition 14K gold macaroni necklace, and yes, it’s exactly what it sounds like. Inspired by the classic handmade pasta necklaces every kid proudly gifts their mom, Kraft has created the grown-up version.
Called the Forever Macaroni Necklace, the delicate piece features a single solid gold macaroni noodle on a 16-inch chain. It’s cute, it’s clever, and it only costs $25. It’s also served up with a side of the real deal. Every necklace comes with a box of Kraft Mac & Cheese.
“There’s something beautiful about taking a childhood ritual like gifting your mom a handmade macaroni necklace and turning it into a real piece of fine jewelry,” said Ring Concierge founder Nicole Wegman. “As someone who grew up loving Kraft Mac & Cheese and now makes it for my kids, I was so excited to reimagine it through a luxury lens.”
The necklace officially drops May 1 and will be available exclusively at ringconcierge.com/kraft-mac-and-cheese. And with gold prices higher than ever, Kraft says this collab keeps things affordable without cutting the quality.
“For nearly a century, Kraft Mac & Cheese has given moms trusted ways to care for their families,” said Kraft’s Alyssa Galiardo. “This Mother’s Day, we’re offering an elevated twist on a timeless tradition.”
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Impossible to buy on the website the Kraft Mac&Cheese gold necklace at $25. Ring Concierge is only dropping small number daily at noon. I’ve tried to purchase twice and both times their website button in seconds goes from “Drops 12 pm EST” to “Sold Out” without even giving me a chance to purchase. I’ve talked to both Kraft and Ring Concierge about my disappoint. After May 6 the necklaces will not be available for purchase even at a higher price. Some lucky buyers are already reselling this Mother’s Day gift for $100’s higher than $25. Not sure what to make of the marketing campaign by Kraft-Heinz but probably not much goodwill gained on this one.